Branding You: How to Build Your Multimedia Internet Empire

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4 Hours

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44 Lessons (4h)

Section 1: Introduction
Lecture 1: About Your Instructors: How This Course Came To Be6:21
Lecture 2: The Course Syllabus: Download This Now1:21
Lecture 3: Course Overview: What We're Going To Learn & Goal Setting5:01
Quiz 1: Are we on the same page?
Section 2: The Big Picture: Creating a Brand
Lecture 4: What Does It Mean to Become a Brand4:10
Lecture 5: Who Can Become a Brand?6:47
Lecture 6: Branding Your Personal Story7:42
Lecture 7: Exercise: Branding Your Personal Story5:37
Lecture 8: Why Become a Multi-Platform Brand4:45
Lecture 9: How Do We Become a Credible Brand5:29
Lecture 10: Choosing A Niche And Sub-Niches For Your Brand4:26
Lecture 11: Exercise: Discovering Your Niche8:30
Lecture 12: Conquering the Typical Fears Every Creator Has5:38
Quiz 2: Fundamentals
Section 3: Understanding The "Brand Ecosystem" Strategy
Lecture 13: Introducing the Branding You™ 5+ Pillar Strategy: How It Works8:34
Lecture 14: What's Possible With The Branding You™ Ecosystem Strategy.mp43:20
Lecture 15: Priorities: Which Pillars To Set Up First2:15
Quiz 3: The Brand Ecosystem Strategy
Section 4: Pillar 1: The Blog & Website
Lecture 16: What the Blog & Website Bring to the Branding You™ Ecosystem2:00
Lecture 17: Planning & Strategizing Your Blog & Website4:27
Lecture 18: Setting Up Your Blog & Website4:49
Lecture 19: Creating Effective Copy for Your Blog & Website11:00
Lecture 20: Successfully Connecting the Blog & Website to Your Brand Ecosystem6:22
Quiz 4: The Blog & Website
Section 5: Pillar 2: The Mailing List & Social Media
Lecture 21: What the Mailing List & Social Media Bring to the Branding You™ Ecosystem2:51
Lecture 22: Planning & Strategizing Mailing List & Social Media2:49
Lecture 23: Setting Up Your Mailing List & Social Media10:19
Lecture 24: Creating Effective Sales Copy for Your Mailing List & Social Media8:54
Lecture 25: Successfully Connecting the Mailing List & Social Media to Your Brand Ecosystem5:00
Quiz 5: The Mailing List & Social Media
Section 6: Pillar 3: The Books
Lecture 26: What the Books Bring to the Branding You™ Ecosystem4:27
Lecture 27: Planning & Strategizing Your Books5:20
Lecture 28: Setting Up Your Books8:27
Lecture 29: Creating Effective Sales Copy for Your Books3:17
Lecture 30: Spotlight: Understanding Amazon "Look Inside"9:58
Lecture 31: Spotlight: The Importance of Amazon Author Central Pages5:06
Lecture 32: Successfully Connecting the Books to Your Brand Ecosystem6:39
Quiz 6: The Books
Section 7: Pillar 4: The Online Courses
Lecture 33: What the Online Courses Bring to the Branding You™ Ecosystem3:30
Lecture 34: Planning & Strategizing Your Online Courses6:03
Lecture 35: Setting Up Your Online Courses6:34
Lecture 36: Creating Effective Sales Copy for Your Online Courses4:49
Lecture 37: Successfully Connecting the Online Courses to Your Brand Ecosystem9:45
Quiz 7: The Online Courses
Section 8: Pillar 5: The Podcast
Lecture 38: What the Podcast Bring to the Branding You™ Ecosystem5:28
Lecture 39: Planning & Strategizing Your Podcast2:24
Lecture 40: Setting Up Your Podcast7:49
Lecture 41: Creating Effective Sales Copy for Your Podcast1:11
Lecture 42: Successfully Connecting the Podcast to Your Brand Ecosystem2:27
Quiz 8: The Podcast
Section 9: Looking Back & Next Steps
Lecture 43: What We've Learned2:32
Lecture 44: Official Course Checklist
Bonus: What to do When You Get Pirated (and how to make money off of it)8:03
Lecture 45: Where Do We Go From Here, Thank You, and Congratulations5:46

Learn to Build & Expand a Business Across Kindle, Podcast, Udemy, & More

Jonathan Levi

Instructor

Jonathan Levi is an experienced entrepreneur, angel investor, and lifehacker from Silicon Valley. Since 2014, Jonathan has been one of the top-performing instructors on Udemy, with his course Become a SuperLearner™ (now retired) earning him over 60,000 students. He has since snowballed this success into the launch of his rapidly growing information products company, SuperHuman Enterprises, which produces such products as the top-rated Becoming SuperHuman Podcast; the bestselling "Become a SuperLearner™" print, digital, and audiobooks; and numerous online courses. Most recently, he launched The SuperLearner Academy™, a private, online academy where he teaches premium-level masterclasses in accelerated learning and productivity. He is based in Tel Aviv, Israel.

Description

Not long ago the barriers to reaching the masses with a book or course or radio show were extremely high. Today, creators are blowing up and spreading like wildfire on the internet. But it's still not easy, especially if you're not sure how to brand yourself. You can put in the work but still come up short when it comes to finding an audience. In this course, you'll learn the Branding You™ 5+ Pillar Ecosystem Strategy, a paradigm that allows you to create and manage various forms of media while driving traffic to all of them. You'll learn how to build your own ecosystem from the ground up and turn it into a self-managing powerhouse of impact, revenue, and growth.

Access 44 lectures & 4 hours of content 24/7
Learn how & why to set up your own blog and website
Create your own email list & set up social media
Write your own books, ebooks, & audiobooks
Discover how to create your own online courses
Start a podcast

Specs

Important Details

Length of time users can access this course: lifetime
Access options: web
Certification of completion not included
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: beginner

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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